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  • E-commerce 2023–2024: business. technology. society., Global Edition
    E-commerce 2023–2024: business. technology. society., Global Edition

    E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data.Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on” cases.Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022.Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions.Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes.The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

    Price: 60.99 £ | Shipping*: 0.00 £
  • Social Commerce : Marketing, Technology and Management
    Social Commerce : Marketing, Technology and Management

    This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts.It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility.Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises.The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

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  • The Global in the Local : A Century of War, Commerce, and Technology in China
    The Global in the Local : A Century of War, Commerce, and Technology in China

    The story of globalization in the nineteenth and early twentieth centuries as experienced by ordinary people in the Chinese river town of Zhenjiang. Fear swept Zhenjiang as British soldiers gathered outside the city walls in the summer of 1842.Already suspicious of foreigners, locals had also heard of the suffering the British inflicted two months earlier, in Zhapu.A wave of suicides and mercy killings ensued: rather than leave their families to the invaders, hundreds of women killed themselves and their children or died at the hands of male family members.British observers decried an “Asian culture” of ritual suicide.In reality, the event was sui generis—a tragic result of colliding local and global forces in nineteenth-century China. Xin Zhang’s groundbreaking history examines the intense negotiations between local societies and global changes that created modern China.In the nineteenth and early twentieth centuries, world-historic political, economic, and technological developments transformed the textures of everyday life in places like Zhenjiang, a midsize river town in China’s prosperous Lower Yangzi region.Drawing on rare primary sources, including handwritten diaries and other personal writings, Zhang offers a ground-level view of globalization in the city.We see civilians coping with the traumatic international encounters of the Opium War; Zhenjiang brokers bankrolling Shanghai’s ascendance as a cosmopolitan commercial hub; and merchants shipping goods to market, for the first time, on steamships. Far from passive recipients, the Chinese leveraged, resisted, and made change for themselves.Indeed, The Global in the Local argues that globalization is inevitably refracted through local particularities.

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  • Technology in Action, Global Edition
    Technology in Action, Global Edition

    Technology in Action uses practical content and hands-on projects to teach students computing tasks and skills they can apply at work, in class, or at home.Designed for today's technically savvy student, the text introduces difficult concepts at a basic level early on, then expands upon these skills as you build mastery.You'll come away with current, practical knowledge that will help you manage your digital lifestyle and pursue a career in technology. The coverage in the 18th Edition includes updated information on Windows 11 and reflect advancements in Wi-Fi 6e, 5G mobile broadband, and more.Content on home networks now emphasizes how to evaluate systems with a secondary focus on installation.Moreover, material on new smart home communication protocol matter has also been included.The edition also has two new exercises focusing on digital careers and security provide additional insight and practice.

    Price: 72.99 £ | Shipping*: 0.00 £
  • What is better: Retail trade or wholesale and foreign trade?

    The choice between retail trade and wholesale and foreign trade depends on various factors such as business goals, target market, and resources. Retail trade involves selling products directly to consumers, allowing for higher profit margins but requiring more marketing efforts. On the other hand, wholesale and foreign trade involve selling products in bulk to other businesses or overseas markets, offering lower profit margins but potentially higher sales volume. Ultimately, the better option would depend on the specific needs and objectives of the business.

  • What is better: Retail trade or Wholesale and Foreign trade?

    The answer to whether retail trade or wholesale and foreign trade is better depends on various factors such as the specific business goals, target market, and resources available. Retail trade involves selling products directly to consumers, allowing for higher profit margins but also requiring more marketing and customer service efforts. On the other hand, wholesale and foreign trade involve selling products in bulk to other businesses or overseas markets, offering the potential for larger sales volumes but with lower profit margins. Ultimately, the best choice would depend on the individual business's strengths, market opportunities, and long-term objectives.

  • What is the difference between online commerce and retail commerce?

    Online commerce refers to the buying and selling of goods and services over the internet, while retail commerce refers to the traditional brick-and-mortar stores where customers can physically visit and make purchases. Online commerce offers the convenience of shopping from anywhere at any time, while retail commerce provides the opportunity for customers to see, touch, and try products before making a purchase. Online commerce often involves lower overhead costs and can reach a wider audience, while retail commerce provides a more personalized and immediate shopping experience.

  • Can one become wealthy through wholesale and retail trade?

    Yes, one can become wealthy through wholesale and retail trade. By buying goods in bulk at a lower price and selling them at a higher price to consumers, individuals can generate significant profits. Successful wholesale and retail businesses can scale up and expand, leading to increased revenue and wealth accumulation over time. However, it requires strategic planning, market knowledge, and effective management to succeed in this competitive industry.

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  • Chemical Technology : From Principles to Products
    Chemical Technology : From Principles to Products

    A fully updated edition of a popular textbook covering the four disciplines of chemical technology?featuring new developments in the field Clear and thorough throughout, this textbook covers the major sub-disciplines of modern chemical technology?chemistry, thermal and mechanical unit operations, chemical reaction engineering, and general chemical technology?alongside raw materials, energy sources and detailed descriptions of 24 important industrial processes and products.It brings information on energy and raw material consumption and production data of chemicals up to date and offers not just improved and extended chapters, but completely new ones as well. This new edition of Chemical Technology: From Principles to Products features a new chapter illustrating the global economic map and its development from the 15th century until today, and another on energy consumption in human history.Chemical key technologies for a future sustainable energy system such as power-to-X and hydrogen storage are now also examined.Chapters on inorganic products, material reserves, and water consumption and resources have been extended, while another presents environmental aspects of plastic pollution and handling of plastic waste.The book also adds four important processes to its pages: production of titanium dioxide, silicon, production and chemical recycling of polytetrafluoroethylene, and fermentative synthesis of amino acids. -Provides comprehensive coverage of chemical technology?from the fundamentals to 24 of the most important processes -Intertwines the four disciplines of chemical technology: chemistry, thermal and mechanical unit operations, chemical reaction engineering and general chemical technology -Fully updated with new content on: power-to-X and hydrogen storage; inorganic products, including metals, glass, and ceramics; water consumption and pollution; and additional industrial processes -Written by authors with extensive experience in teaching the topic and helping students understand the complex concepts Chemical Technology: From Principles to Products, Second Edition is an ideal textbook for advanced students of chemical technology and will appeal to anyone in chemical engineering.

    Price: 87.00 £ | Shipping*: 0.00 £
  • Buying & Selling Online (E-Commerce) Training Course
    Buying & Selling Online (E-Commerce) Training Course

    Course Description Over the past 25 years, the commercial landscape has undergone a seismic shift. Rather than relying on bricks-and-mortar stores and offices for revenues, businesses are increasingly using the internet to generate sales. In this course, you will discover the history of e-commerce, its current role in the commercial landscape, and its broader implications for society. You will learn about the technology that makes e-commerce possible, and what the future may hold. You will gain a practical insight into how consumers can make the most of e-commerce, how to get the best deals when buying goods and services online, and how you can use the internet to begin or expand your own business. You Will Learn: The history of e-commerce and what it means not only for the retail landscape but for society as a whole. How to navigate and use the most widely-used online retailers when buying goods and services. How to sell products and services online – whatever you want to sell, there is an online platform to meet your needs. Why your business may benefit from an online store, and how to set up a shop that will boost your revenue. The advantages of running an internet-based business, and practical considerations to bear in mind when starting out. How online sellers make money by promoting other people’s products and services, and how you can generate income as an affiliate marketer. How businesses use internet-based advertising to promote their products and services online. How to offer freelance services via the internet, and how to work with online freelancers. How to keep yourself safe when buying and selling online. The future of e-commerce, and the trends that look set to continue in the coming years. Benefits Of Taking This Course You will learn how individuals and businesses use the internet as a means of exchanging money, goods and services. You will know how to find the best deals online, and how to shop safely and securely. You will discover how to sell your own products and services online, and how to supplement income from a bricks-and-mortar business with e-commerce. Your knowledge will stand you in good stead for business roles that demand modern commercial awareness. You can study from any location with an internet connection. Learn the material at any time and at your own pace. Lifetime access to the course – no deadlines. Obtain a recognised certification when completing the course, which will improve your career prospects. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 10 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 12 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1: An Introduction To E-Commerce Module 2: The Most Popular Platforms For Buying andamp; Selling Material Goods Module 3: The Most Popular Platforms For Buying andamp; Selling Digital Goods andamp; Services Module 4: How To Find The Best Deals Online Module 5: Creating An Internet Store For Your Business Module 6: How To Promote Products andamp; Services Online Via Advertising Module 7: Selling Other People’s Products andamp; Services Via Affiliate Marketing Module 8: Buying andamp; Selling Freelance Work Online Module 9: Security andamp; Safety Issues To Consider When Buying andamp; Selling Online Module 10: Current andamp; Future Trends In E-Commerce Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.

    Price: 29.00 £ | Shipping*: £
  • Crafting Luxury : Craftsmanship, Manufacture, Technology and the Retail Environment
    Crafting Luxury : Craftsmanship, Manufacture, Technology and the Retail Environment

    The idea of luxury has secured a place in contemporary western culture, and the term is now part of common parlance in both established and emerging economies.This book explores the many issues and debates surrounding the idea of luxury.This new research addresses contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by the marketers, and the impact this has on the consumer and their purchasing habits. Crafting Luxury considers work within the field of luxury and luxury brands, encompassing established companies with a long heritage: from conglomerates and small independents to 'new' luxury and emerging models with innovative practices.It examines the industry structures with respect to production, as well as the hierarchies that exist, and the impact these have on both internal and external perceptions of luxury, from the makers to the sellers and consumers alike.Attention is also given to the working structures of the ateliers, production facilities, origin of materials, manufacture and the impact of technology on consumption, the retail environment and sales, all providing a true insider’s view of this complex world. The authors – a designer of product and jewellery, a brand strategist and a fashion designer, an architect, and a sociologist and specialist in business management – are practitioners and academics.Their approach to dissecting the complex world of luxury brings distinct viewpoints to the debate, offering different perspectives, thoughts and interpretations of luxury. Crafting Luxury will appeal to academics and educators, industry specialists and anyone interested in luxury as a concept.It will appeal to those in a variety of academic and industry disciplines: art history, history, social sciences and humanities with an interest in luxury, fashion studies, design, business, cultural studies and textiles.It will also be valuable to students and researchers in social sciences, humanities, business, design, branding, consumption, retail, architecture, cultural studies, fashion studies and textiles. May also appeal to industry practitioners in retail, design, technology, marketing, the supply chain and manufacture, as well as design professions including architecture, fashion and interior design.

    Price: 75.00 £ | Shipping*: 0.00 £
  • Postharvest Technology of Fish and Fish Products
    Postharvest Technology of Fish and Fish Products


    Price: 70.00 £ | Shipping*: 0.00 £
  • What is the difference between retail and wholesale trade?

    Retail trade involves the sale of goods or services to the end consumer, typically in small quantities and at a higher price. It is the final step in the distribution chain before the product reaches the consumer. Wholesale trade, on the other hand, involves the sale of goods or services in large quantities to retailers, businesses, or other institutions at a lower price. Wholesale trade occurs before the goods reach the retail level and is often done in bulk. In summary, retail trade focuses on selling to individual consumers, while wholesale trade focuses on selling to businesses and retailers in larger quantities.

  • What is better: Retail merchant or wholesale and foreign trade?

    The choice between retail merchant and wholesale and foreign trade depends on individual preferences and business goals. Retail merchant may be better for those who prefer direct interaction with customers and have a smaller scale operation. On the other hand, wholesale and foreign trade can offer higher profit margins and the opportunity to reach a larger market. Ultimately, the better option will depend on factors such as target market, resources, and business strategy.

  • Where do you prefer to buy technology products?

    I prefer to buy technology products from reputable online retailers such as Amazon or directly from the manufacturer's website. I find that online shopping offers a wide selection of products, competitive prices, and the convenience of having items delivered to my doorstep. Additionally, I appreciate the ability to read reviews from other customers before making a purchase decision.

  • What is better: Retail salesperson or wholesale and foreign trade merchant?

    The choice between being a retail salesperson or a wholesale and foreign trade merchant depends on individual preferences and career goals. Retail salespersons typically work directly with customers in a store setting, focusing on selling products to consumers. On the other hand, wholesale and foreign trade merchants are involved in selling goods in bulk to retailers or overseas markets. Wholesale and foreign trade merchants may have the potential for higher profits due to selling in larger quantities, but retail salespersons may have more direct interaction with customers. Ultimately, the better option would depend on factors such as personal interests, sales skills, and long-term career objectives.

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